WHAT WE DO...
PROVIDE LEADERSHIP AND SOLVE PROBLEMS
Operating as a fully-engaged member of your organization, albeit on a part-time basis and at a fraction of the cost, providing marketing leadership.
​As your Fractional Chief Marketing Officer (CMO), I am dedicated to delivering strategic leadership and expertise to elevate your marketing efforts, including leading and mentoring your marketing team. This encompasses a broad spectrum of responsibilities, ranging from devising all-encompassing marketing strategies and honing your brand identity to overseeing digital and traditional marketing activities, driving lead and demand generation, fostering alignment between sales and marketing, and analyzing performance data. By partnering with me, you’ll empower your business to navigate ever-changing market landscapes, execute impactful marketing campaigns, and optimize resource allocation for optimal results.
WHY YOU NEED A FRACTIONAL CMO
You Need Marketing Leadership
Without a strong marketing leader in place, your marketing efforts might lack strategic direction and cohesion. A Fractional CMO steps in as a seasoned leader, crafting overarching strategies, aligning marketing with business goals, and providing the vision necessary for effective campaigns.
You Need an Affordable Solution
A Fractional CMO offers a cost-effective alternative to bringing on a full-time CMO. The salary alone for a full-time CMO can easily exceed $250,000 while a Fractional CMO might cost as little as $50,000 on an annualized basis. This translates to a significant financial advantage without compromising on strategy, insights, or reporting—essentially securing all your essential needs at a fraction of the expense.
Relying on Junior Marketers
When your marketing is managed primarily by junior marketers, a Fractional CMO can offer senior-level expertise and mentorship. They can elevate the team's capabilities, provide strategic oversight, and guide the execution of campaigns to ensure alignment with your business goals.
No Formal Marketing Function
If your company lacks a dedicated internal marketing team altogether, a Fractional CMO can step in to provide expert guidance and strategic direction. They can help you establish a cohesive marketing strategy, craft compelling messaging, and develop a solid foundation for your marketing efforts.
More “Tactical” than Strategic
If you view your marketing as being primarily tactical rather than strategic, a Fractional CMO stands poised to effect transformative change. They can devise comprehensive strategies that elevate your marketing efforts from tactical execution to strategic initiatives, resulting in more impactful outcomes and better ROI.
Relying on an Agency
While agencies can bring valuable skills, relying solely on them might lead to misalignment with your company's unique vision and objectives. A Fractional CMO can bridge the gap by acting as a liaison between your business and the agency, ensuring that marketing strategies and activities align with your brand's identity and goals.
RESPONSIBILITIES AS YOUR FRACTIONAL CMO
> Formulate a comprehensive, holistic marketing strategy that harmonizes seamlessly with your company's goals and objectives.
> Recognize and resolve any and all issues that emerge, while also leveraging untapped opportunities.
> Provide leadership and mentorship to the marketing team and identifying new roles as needed.
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> Deliver ongoing performance reports and insights to the leadership team.
> Collaborate with existing external agencies or evaluate and select new partners as needed.
SPECIFIC AREAS OF FOCUS
Marketing Strategy: Formulating and executing all-encompassing marketing strategies that harmonize seamlessly with the company's goals and objectives.
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Team Leadership: Where relevant, proficiently oversee the marketing team, adeptly steering their initiatives, cultivating a culture of collaboration, all while offering mentorship.
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Brand Development: Crafting and elevating the company's brand identity, refining messaging, and strategically positioning it within the market.
Digital Marketing: Supervising online promotional endeavors, encompassing content marketing, paid social media and PPC, organic social media engagement, email campaigns, and SEO strategies.
Traditional/Offline Marketing: Managing offline marketing efforts such as advertising, public relations, events, and strategic partnerships.
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Demand & Lead Generation: Developing and executing strategies to create demand for your company while generating and nurturing leads for the sales team.
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Analytics and Reporting: Monitoring marketing performance, analyzing data, and providing insights to optimize marketing efforts.
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Budget Management: Allocating resources effectively to various marketing initiatives and ensuring that expenditures align with the company's goals.
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Vendor and Agency Management: Collaborating with external partners, such as advertising, marketing, PR agencies or freelancers to execute aspects of the marketing strategy.
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LET'S TALK
Complete the form below to discuss your company's challenges and find out how we can help. You can also book a call here.